The Intel Home Campaign is a response to the brief set by Intel for the D&AD New Blood awards. The goal was to convince technophobes in the UK (with an average age of 60+) to "look for Intel" during their next computer purchase. As manufacturers of microprocessors, Intel are an "ingredient" brand looking to generate awareness of what they do and why their products are important components to consider during a computer purchase.
I used the trials and tribulations of running a home as a way to relate to our target audience and explain the processor's job in metaphor that is easy to understand.
The motion graphic video would be used across social media, with potential to be used as a pre-roll advertisement on platforms like Youtube and Facebook. Gif-worthy moments can be used in other promotional social media posts.
The technology marketplace frequently oversells and overwhelms to those with less knowledge, so I developed an infographic and comparison tool which would be hosted on the Intel website to help the audience take ownership of their search.
As an additional incentive and a thank you for trusting Intel, customers who order via the comparison tool will recieve a piece of branded homeware such as a laptop case, tea towel, or oven mitt.
